In the coming months, the domain ".xxx" will become available to pornographic websites – and PETA wants in. Many companies are planning to buy the domain in order to stop X-rated sites from using their brand name with the new .xxx domain. But People for the Ethical Treatment of Animals, no stranger to provocative methods of gaining attention, is going to do so with the full intent of making its .xxx domain name deliver nothing less than what those three letters imply – all in the name of animal rights, of course. Cindy Gallop, advertising consultant and creator of the website MakeLoveNotPorn.com, sorts through this marketing gambit.
The story you just read is freely available and accessible to everyone because readers like you support The World financially.
Thank you all for helping us reach our goal of 1,000 donors. We couldn’t have done it without your support. Your donation directly supported the critical reporting you rely on, the consistent reporting you believe in, and the deep reporting you want to ensure survives.