Lance Armstrong
Armstrong’s Former Teammate on the Cyclist’s Reported Confession
Lance Armstrong apologized to the staff of his Livestrong Foundation in Austin, Texas yesterday, just a few hours before he taped an interview with Oprah Winfrey. It is during that interview that Armstrong reportedly confessed to doping throughout his cycling career. The interview will air on the Oprah Winfrey Network on Thursday at 9 p.m. […]
Re-Branding Tide in the Wake of Mass Thefts
This week, we’ve been talking about product loyalty and product branding, from Coca-Cola’s attempt to re-brand itself as an anti-obesity company, to Lance Armstrong’s attempt to re-brand himself as a remorseful man, worthy of redemption. Today, we continue the conversation with a look at a product whose customer loyalty goes beyond the limits of most […]
Ivan Fernandez Anaya, Gentleman Runner from Spain, Allows Fellow Competitor to Win
Cheating in sports has dominated the news since American cyclist Lance Armstrong confessed to years of doping. His dishonesty casts a shadow over an entire sport, but as The World’s Gerry Hadden reports from Barcelona, good guys can finish first.
Should Doping Be Legal?
While the Olympics may have been the highlight of this year in sports, Lance Armstrong’s doping scandal threatens to overshadow the athletic world as we reflect on 2012. In August, Lance Armstrong announced he would no longer fight charges of using performance enhancing drugs. By October, the International Cycling Union had stripped Armstrong of his […]
International Cycling Union Revokes Lance Armstrong’s Seven Tour Wins
The International Cycling Union (known as UCI for Union Cycliste Internationale) announced this morning that it will strip Lance Armstrong of his seven Tour de France wins. The United States Anti Doping Agency has already banned Armstrong for life and has called for Armstrong’s name to removed from the record books. The doping scandal has already […]