This Week in Swag

Studio 360

Swag is supposed to impress people. Right, Soulja Boy? That’s why I was a little surprised by the Independent Film Channel’s promotional offering for their new series The Increasingly Poor Decisions of Todd Margaret. These folders are sure to make you look unimpressive in the eyes of your co-workers.

Sarcastic filing accessories, at long last! Now I can put off buying that stuffy attach case I thought I needed.

Still, these are good for a laugh — whohasn’t ever thought, ‘Quick, look busy,’ while at work? (Except, of course, the ever-industrious yours truly…) IFC’s marketing made more sense once I found out that this comedy was about a horribly-misguided office temp who fakes his way to an executive position.

The show debuts on October 1st, with David Cross starring alongside fellowArrested Development alumnus Will Arnett, a pedigree that sets the bar pretty high forTodd Margaret. That plus the self-effacing office supplies made me skeptical. So it was a nice surprise when the teaser episodes IFC sent turned out to be pretty funny. Just goes to show, you can’t judge a book by its swag.

Will you support The World today?

The story you just read is available for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.

Make a gift today, and you’ll get us one step closer to our goal of raising $25,000 by June 14. We need your help now more than ever!