Questions surrounding Facebook's IPO will finally be answered on Friday, when the company begins publicly trading its stock. Doubts about CEO Mark Zuckerberg's managerial skills and concerns that the company is being overvalued have dampened the hype, but the business and technology worlds are still buzzing in anticipation of Friday's announcement. However the IPO turns out, Facebook will see some serious changes in the near future. Henry Blodget, CEO and editor-in-chief of Business Insider, doesn't think profits to the social media giant will slow down anytime soon. On the other hand, Douglas Rushkoff, author of "Program or Be Programmed: Ten Commands for a Digital Age," projects that an eye toward money-making will kill Facebook's innovative spirit and hurt the company in the long run.