After Steve Jobs died on Wednesday, many reflected on his innovations, and how they changed what the world has come to expect from technology. His intuitive understanding of design and human psychology helped him to create a user-friendly approach to high-tech computing which, in turn, made Apple one of the most popular brands in the world. Steven Johnson,  the  author of "Where Good Ideas Come From: The Natural History of Innovation"  and "The Innovator's Cookbook," and advertising consultant  Cindy Gallop  talk about what it takes to nurture innovation, and the essential role of branding in innovation – two things Jobs understood well.

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