John Carroll
Monsters, Manipulation, and the Message from Nuclear Films
There’s a long international history of films promoting the benefits of atomic energy and downplaying the negative. The latest example is Nuclear Boy, an animated video meant to explain to children what’s going on at the Fukushima reactor in Japan.
Monsanto Ads
This summer, biotechnology giant Monsanto has launched a $5 million dollar European ad campaign to promote genetic engineering for crops; a technology that’s widespread in the U.S. but has been mostly kept out of the marketplace of western Europe. The ads, running in French and British newspapers, stress benefits such as higher yields, fewer pesticides, […]
The Return of Iron Eyes Cody
One of television’s best known public service announcements first appeared in 1971. It showed a native-American, in full headdress, shedding a single tear for the environment. The “Crying Indian” was produced for “Keep America Beautiful”; a group created by packaged good companies to raise awareness about the nation’s mounting litter problem. The image is back […]
Animal ADs: T.V. Stars
There are thousands of endangered or imperiled species on earth right now, and scientists say thousands more may disappear by the beginning of the next century. Commentator John Carroll says Madison Avenue, not environmental activists, may have the best plan to save them. John Carroll is head of Carrol Creative in Boston and a regular […]
Dreaming of a Green Christmas
There’s a touring Ecological Exposition, or Eco-Expo, and it’s an opportunity for the conservation minded to find holiday items that focus on reused and recycled products. Reporter John Carroll recently went shopping (with Living on Earth producer Deborah Stavro,) and found a number of items that green money can buy.