Ben Paynter
Re-Branding Tide in the Wake of Mass Thefts
This week, we’ve been talking about product loyalty and product branding, from Coca-Cola’s attempt to re-brand itself as an anti-obesity company, to Lance Armstrong’s attempt to re-brand himself as a remorseful man, worthy of redemption. Today, we continue the conversation with a look at a product whose customer loyalty goes beyond the limits of most […]
