First it was the Trump International Hotel and Tower in Toronto. Then it was the Trump SoHo hotel in New York. Now, a third property bearing the president's name is trying to distance itself from the Trump brand, according to a report by the Associated Press.
“Owners of the Trump International Hotel in Panama are working to strip President Donald Trump’s name from the 70-story building and fire the hotel management company run by Trump’s family,” the report reads.
“The property once paid at least $32 million to associate with Trump. The uprising by Panama hotel owners — following news that Trump was effectively being paid to end a similar management contract for the Trump Soho hotel in New York — points to continued struggles for the Trump brand outside strongholds like Mar-a-Lago in Florida and the Trump Hotel in Washington.”
The Panama hotel-condo unit was completed in 2011 and was Trump’s first international project of its kind.
Stripping the “Trump” out of the Trump International Hotel in Panama “would mark a new setback for the Trump family’s hotel business, which already lacked the scale of major international chains catering to business travelers,” according to the report.