Hiplife–a fusion of hip-hop and highlife–has come of age, spawning subgenres tilting to roots culture, international rap, and boldly humorous satire, not to mention azonto, a dance craze that has rocketed to global renown in just over a year. But for all that, the biggest-selling music in the country, by far, is gospel. On this whirlwind Hip Deep tour of Accra, we meet stars like Reggie Rockstone, M.anifiest, Efya, Soul Winners, and the genre-bending FOKN Bois. Jesse Weaver Shipley, anthropologist and author of the book Living the Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music, helps untangle the complex world of award ceremonies, corporate endorsements, live music in church, and the emergence of women in Ghana’s male-dominated pop world.
The story you just read is available for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.
Make a gift today, and you’ll get us one step closer to our goal of raising $25,000 by June 14. We need your help now more than ever!