What started out as a racist taunt has turned into a global campaign against racism in soccer.
Barcelona defender Dani Alves was preparing to take a corner kick during a game at Villarreal on Sunday when a spectator threw a banana onto the pitch.
The piece of fruit landed near the Brazilian player. He responded by picking up the banana, peeling it, eating it and then taking the shot.
Watch Alves' very cool reaction to the racist abuse here.
Fellow soccer stars, coaches and even politicians quickly began showing their support for Alves by posting photos of themselves holding a banana with the hashtag #SomosTodosMacacos, which is Spanish for “We are all monkeys,” or #NoToRacism.
“We have suffered this in Spain for some time," Alves said after the game, which Barcelona won 3-2.
"You have to take it with a dose of humor. We aren't going to change things easily. If you don't give it importance, they don't achieve their objective."
Alves had the last laugh over the racist incident. Villarreal slapped a life ban on the banana-throwing fan.
Italian PM Matteo Renzi and Italian national team manager Cesare Prandelli
Chelsea FC players
Oscar, David Luiz and Willian show their support to Brazil team mate Dani Alves pic.twitter.com/UVKt08PEKu— InsideWorldFootball (@insidewldftball) April 28, 2014
AS Monaco FC defender Eric Abidal
Manchester City striker Sergio Aguero and Brazilian player Marta
Barcelona teammate Neymar
Bohemian FC defender Roberto Lopes