Little Kids, Big Business: Updating the Children’s TV Act

In 1990, Congress enacted the Children’s Television Act to promote educational children’s television programming and to limit marketing to children. The act addresses only broadcast television, not cable, internet, or games. Gary Knell, the President and CEO of Sesame Workshop (the force behind Sesame Street) has been pushing for an update to the bill. He joins The Takeaway before he heads to the Hill to testify on re-booting the Children’s Television Act for the 21st century and beyond. Also joining the conversation is Dade Hayes, a father and author of Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby’s Best Friend