From Montgomery, Alabama to South Africa, activists have learned that they can influence change by organizing where people shop. Now, conscious consumers are using a new tool to encourage business to go green. Instead of using the stick of boycotts, they are wielding the carrot of “buycotts.” Shoppers all over the world are organizing to mob businesses that make the largest pledge towards sustainable practices. Host Bruce Gellerman speaks with Brent Schulkin, founder of the group Carrotmob.
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