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Pepsi redesigns bottle for first time in nearly 20 years


Pepsi has redesigned its 16-ounce bottle for the first time since 1996.


Tim Boyle

Pepsi is redesigning its 20-ounce bottle for the first time in nearly 20 years, the company said this week.

The Purchase, N.Y.-based beverage maker said that the move was to regain market share it has been losing to Coca-Cola recently.

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Pepsi lost about four percent of the North American market last year.

The new design has a contoured bottom half that makes the plastic bottle easier to hold.

The label will also be shorter, exposing more of the soda.

Pepsi has made several moves to improve sales including sponsoring the Super Bowl halftime show and hiring pop star Beyonce as a spokesperson.

The new bottles will be used for regular Pepsi, Diet Pepsi, Pepsi Max and Pepsi Next.

The new bottles are expected to fully replace the old ones within one or two years.

The last time a new bottle design was introduced was in 1996.

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