Gangnam style marked a new milestone over the weekend as it became the most-watched item ever posted to YouTube with more than 800 million views. It has even edged out Justin Bieber – such is its success.
But Korean rapper Psy's Gangnam style is only the latest incarnation of a pop sensation that fuses video, youth, dance, and social media into a virtual club scene that never goes dark.
Euny Hong is the lifestyle editor for Quartz.
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