Remember when Facebook announced it was buying Instagram for $1 billion? 

Facebook might not.

Facebook is launching Facebook Camera, an app for editing, filtering and sharing photos. Facebook Camera  has 15 filters and functions a lot like Instagram, at least when Instagram was only available for Apple devices.

If you're wondering why Facebook would buy Instagram and then release an app that seems a lot like Instagram, you're not alone. 

The New York Times said Facebook is targeting a different audience: the 860 million Facebook users who aren't on Instagram, which is home to about 40 million photographers. 

A Facebook spokesman told TechCrunch he expects Facebook Camera could provide "some healthy competition" to Instagram, which Facebook has vowed to keep independent. 

More from GlobalPost: Facebook buys Instgram for $1 billion

Facebook product manager Dirk Stoop said Facebook Camera's apps were developed in-house and not borrowed from Instagram.

Facebook Camera has one huge advantage over Instagram, according to TechCrunch: the option to upload multiple photos at once. 

The Internet is still not sure. 

[View the story "Facebook's own's Instgram " on Storify]

Related Stories