Business, Economics and Jobs

Half of all US households own at least one Apple product


A customer tries the a new Apple iPad at Apple's flagship store on Fifth Avenue in New York City on Mar. 16, 2012.


Emmanuel Dunand

More than half of US households (51 percent) own at least one Apple product, according to CNBC’s All-America Economic survey. That means there is at least one iPhone, iPad, iPod or Mac computer in 55 million homes, PC Magazine reported.

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The survey found that Apple buyers tend to be male, college-educated and younger, CNBC said.

Wealthier consumers are more likely to own Apple products, PC Magazine reported. Just 28 percent of people making $30,000 a year own at least one device, but 77 percent of people making $75,000 or more own Apple gadgets.

Consumers in the West, where Silicon Valley is located, are more likely to own Apple products – 57 percent versus 47 to 51 percent in the rest of the country, CNBC said. Western households also have more Apple products kicking around, owning an average of two devices compared with just 1.2 devices in the South.

According to CNN:

Few brands have such a deep reach among American consumers. Certainly, product categories such as refrigerators or even smartphones have achieved even deeper penetration, but looking at single companies, it's a short list with probable names such as GE (light bulbs) or 3M (Scotch tape).

Overall, according to CNBC, the average household has 1.6 Apple devices, and almost 25 percent of households are planning to buy at least one more in the next year.

"It's a fantastic business model — ‘the more of our products you own, the more likely you are to buy more,’ ” Jay Campbell, a vice president of Hart Research Associates, which conducts the CNBC survey along with Bill McInturff, told CNBC. “Planned obsolescence has always been a part of the technology industries sales model, but Apple has taken it to a whole new level.”

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