Business, Finance & Economics

Apple made a huge change to the app store and told no one


Apple CEO Tim Cook speaks during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. Apple announced the launch of the new iPad 3, but forgot to tell anyone that they made some big changes to the App store as well.


Kevork Djansezian

Apple has increased the limit on over-the-air app downloads on iOS devices from 20 MB to 50 MB, reports AppAdvice.

If you had previously tried to download an app on your iDevice's data connection and it was larger than 20 MB, a popup would tell you it couldn't be downloaded until you were on a WiFi network.

This change is big for a couple reasons — first (and most straightforwardly), this means that a lot more apps are available to you when you're not connected to WiFi.

Secondly, it helps set a tone for the future of wireless connectivity, that it should be faster and more readily available. We're not sure what kind of conversation (if any) Apple had with wireless carriers surrounding this change, but there's no way they're unaware of it.

One possible reason for the adjustment is that the graphics packages required to fill an iPad 3's retina display are much larger than those for an iPad 2, so the limit was increased to make sure more of these apps are readily available.

Besides, with Apple's new iPads boasting 4G LTE connectivity, they can make short work of a 50 MB download.

Please follow SAI on Twitter and Facebook.
Follow Dylan Love on Twitter.

More from out partner Business Insider:

Business Insider: 24 Hours In The Life Of Richard Branson

Business Insider: Apple Made A Huge Change To The App Store And Told No One

Business Insider: Las Vegas Is On A Tear

Business Insider: Sheriff's Deputy And Two Others Shot Outside Oklahoma Courthouse

Business Insider: If You Haven't Noticed, The Knicks Are Completely Falling Apart