Victoria’s Got A Secret

Living on Earth

It’s no secret that sex sells, and Victoria’s Secret has built an empire on this maxim with its “barely there” catalogs, one million mailed daily across the nation. Now, an environmental advocacy group is taking the lingerie enterprise to task with a full-page ad featuring a racy model sporting a chainsaw. Guest host Bruce Gellerman talks with Mike Meikson of BCA Marketing Communications about how to sell the environment with sex.

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