Starbucks to Open First Shop in Coffee Rich Colombia
A cup of Colombian coffee to start the day. (Photo: Don Elias Coffee Tour, Salento, Colombia)
In the land where coffee is king, leave it to Starbucks to find a slice of the market.
Yes, Starbucks has announced it’s taking up shop in Bogota, Colombia. It says it wants to celebrate Colombian coffee.
Before a barista has even poured a short, no foam, double caramel macchiato–the news of Starbucks arrival is already causing a buzz.
So what does it all mean for Colombia’s coffee farmers and the price of a cup o’ joe?
Reporter (and heavy coffee drinker) John Otis in Bogota says Starbucks’ plans to roast local Colombian coffee beans will be good for local farmers, and that new Starbucks competition could prompt Colombia’s own cafes and restaurants to step up to try to meet the demand for better, stronger, genuine Colombian coffee.
In short, the arrival of Starbucks is going to shake up things a bit in Colombia.
The story you just read is available to read for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, the reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.
When you make a gift of $10 or more a month, we’ll invite you to a virtual behind-the-scenes tour of our newsroom to thank you for being with The World.