The World

Sushi may be synonymous with Japan but the Japanese seem to be losing their appetite for fish. A government study shows the average consumption of seafood in the country has dropped below meat. That’s forced Japan’s fishing industry to take unusual measures to get people to eat their products: it fights back with rock music! Akiko Fujita checked out the sound.

Are you with The World?

The story you just read is available to read for free because thousands of listeners and readers like you generously support our nonprofit newsroom. Every day, the reporters and producers at The World are hard at work bringing you human-centered news from across the globe. But we can’t do it without you: We need your support to ensure we can continue this work for another year.

When you make a gift of $10 or more a month, we’ll invite you to a virtual behind-the-scenes tour of our newsroom to thank you for being with The World.