Global Politics

Ketchum if You Can: The Real Story Behind Putin's New York Times Op-Ed is PR Gold

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Credit: Maxim Shemetov/Reuters

Russian President Vladimir Putin looks on during his meeting with Crown Prince of Abu Dhabi Sheikh Mohammed bin Zayed al-Nahyan at the Novo-Ogaryovo state residence, outside Moscow September 12, 2013.

If you read Russian President Vladimir Putin's op-ed in the New York Times on Thursday you may not have realized that behind the opinion piece was not just Putin but the PR company Ketchum.

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(This story is based on a radio interview. Listen to the full interview.)
The firm has been representing the Russian government since 2006, and as the New York Times public editor reported, the firm approached the New York Times with the op-ed.

Anchor Marco Werman spoke with journalist Justin Elliott who has been investigating Ketchum for ProPublica.

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    Credit: REUTERS

    A participant hold images of Russian President Vladimir Putin and Syrian President Bashar al-Assad during an anti-war protest organised by the Communist party near the U.S. embassy in Moscow September 12, 2013. The banner in the background reads, "Mother Russia against war." REUTERS/Tatyana Makeyeva (RUSSIA - Tags: POLITICS CIVIL UNREST) - RTX13IXF

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