‘Crotches Kill’: Canadian Campaign to Stop Distracted Driving

The World

A racy new ad campaign aimed at distracted drivers is being rolled out across the Canadian province of Alberta. The slogan is Crotches Kill. The ads remind drivers to keep their eyes on the road and not down at their phones. Anchor Marco Werman speaks with Parker Hogan. He's with Alberta's Ministry of Transportation.

Help keep The World going strong!

The article you just read is free because dedicated readers and listeners like you chose to support our nonprofit newsroom. Our team works tirelessly to ensure you hear the latest in international, human-centered reporting every weekday. But our work would not be possible without you. We need your help.

Make a gift today to help us reach our $25,000 goal and keep The World going strong. Every gift will get us one step closer.