Culture

Is one selfie app company changing beauty standards in China?

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Participants take a selfie during an etiquette class by former Australian model June Dally-Watkins in Guangzhou, China October 8, 2017.

Participants take a selfie during an etiquette class by former Australian model June Dally-Watkins in Guangzhou, China, Oct. 8, 2017.

Credit:
Bobby Yip/Reuters

More than half of the selfies uploaded on Chinese social media are believed to have been edited using apps made by just one company.

Meitu, which translates to “beautiful picture,” has been around for less than a decade. But as The New Yorker’s Jiayang Fan reported in her recent story, "China's Selfie Obsession,” Meitu is quite literally transforming the face of China.

“Users can brighten their eyes … sharpen their chin … heighten their cheekbones, delete their freckles, and almost any other beauty procedure you may think of,” Fan said.

The look achieved through Meitu’s apps has even gotten its own name: wang hong lian, meaning “internet-celebrity face.”

And some in China have even gone as far as to get plastic surgery to achieve the look they’ve created through Meitu’s apps.

For more on Meitu's apps and how the company may be shaping beauty standards, listen above. 

 

In Arts, Culture & MediaCultureScience, Tech & EnvironmentTechnologyAcross Women's Lives.

Tagged: China.