Don't look too hard for a motive. Just enjoy.
In late July, according to Xinhua, the first of China's watermelon kids made his debut in Wenzhou. Pic below:
As soon as the photos surfaced online, other watermelon kids started to follow suit (h/t kotaku):
Not every child is happy the minute he puts on his watermelon suit:
But soon he will be very happy:
And if you get bored of dressing your child in a just a regular watermelon, you can try variations on a theme:
What's next? So long as China's heatwave persists, how about a watermelon bikini? Anyone?