Amazon's CEO Jeff Bezos purchased The Washington Post this week for $250 million. Bezos is purchasing The Post, one of the most respected English language papers in the world, during a time of declining profits and readership for the paper. There is speculation that Bezos has big plans for revamping the paper, which has suffered a 44 percent decline in operating revenue over the past six years. Alan D. Mutter, a media consultant and former newspaper editor, explains the opportunity Bezos has to re-envision what it might mean to be a newspaper in the digital age.