Arts, Culture & Media

Maker's Misses the Bourbon Mark on Purpose, Plans to Dilute Recipe to Meet Global Demand


Maker's Mark at its original 90 proof (Photo: courtesy of

As revelers party on Bourbon Street in New Orleans for Mardi Gras, bourbon drinkers around the world have no cause for celebration.

Player utilities

This story is based on a radio interview. Listen to the full interview.

While global demand for bourbon, is up, way up, supply is seemingly short. So announced the top shelf bourbon distiller, Maker's Mark.

The company issued a statement that it must dilute its recipe to keep up with increased global demand.

The spirit company will start diluting it's liquor 3 percent from 90 proof to 84 proof.

What's fueling this worldwide thirst for bourbon?

Anchor Marco Werman, talks to bourbon expert Tom Fischer about this sudden global interest in this American spirit.
With this new global interest in the classic American spirit, we were wondering how people drink their bourbon around the world. Ice or no ice? With Coke? Lemonade or perhaps mint?