It began with burgers in Ireland and frozen lasagna in Britain.
Horse meat was found to be passed off as beef in fast food burgers and frozen products across the United Kingdom and France.
British and French governments are promising to punish those involved. And fingers have been pointing to suppliers in Romania, Poland and Sweden.
Consumer confidence in Europe's food industry has hit a low.
But there is another side to this scandal.
It seems the demand for horse meat has actually increased. So says, Paul Webb of the website Exotic Meats.