Business, Economics and Jobs

Blackberry 10 unveiled after multiple setbacks (LIVE VIDEO)


BlackBerry Chief Executive Officer Thorsten Heins displays one of the new Blackberry smartphones at the BlackBerry 10 launch event by Research in Motion at Pier 36 in Manhattan on January 30, 2013 in New York City. The new smartphone and mobile operating system is being launched simultaneously in six cities.


Mario Tama

The new Blackberry 10 was finally unveiled Wednesday morning in New York City with live streams in six other cities, after several setbacks of the release. 

The latest model is hugely important for Research in Motion (RIM) which has lost ground in the smartphone market in recent years with competition from other giants like Android and Apple. According to IDC data,  it held just 4.6 percent of the global smartphone market in 2012, the New York Times reported

In fact, the company announced at the launch event this morning that it has changed its name from RIM to Blackberry, the Wall Street Journal's MarketWatch live blog reported

Blackberry is releasing two models: The Z10, a full touchscreen model, and the Q10, for those that prefer to keep their physical keyboard. 

Among the new phone's features are a video chat option for BBM (much like Apple's Facetime), screen sharing capabilities, and over 70,000 apps for download, according to CNET's live blog

The company has also partnered with Disney, Sony, Universal and Warner Brothers for its BlackBerry 10 storefront in an attempt to regain customers that switched over to the iPhone for its easy access to apps and media, Forbes reported

Meanwhile, RIM shares are currently down about 6.3 percent, the Associated Press reported.

Follow the launch as it happens here: 

[View the story "Twitter reacts to the new Blackberry 10 launch" on Storify]