Arts, Culture & Media

The Shout Out Louds Record New Single on Ice Record


Shout Out Louds' "Blue Ice" recording. (Photo: YouTube screen grab)

Swedish indie rockers Shout Out Louds have released their new single "Blue Ice" with a clever marketing stunt.

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To help promote the song, the band reached out to a Stockholm ad agency which riffed off the title, "Blue Ice," and the song's theme of fading love to make ten press kits for select media and fans. The press kits consist of silicon mold and a bottle of distilled water, complete with instructions for how to create a working record… out of ice.

The ice record will only last one play, and the water is sure to ruin your turntable, but the group hopes that the unconventional marketing ploy will translate into sales for the band's upcoming album "Optica."