Newsweek magazine caused a stir recently with its "Muslim Rage" hashtag on Twitter.
It was supposed to provoke a discussion of why Muslims are so angry in the wake of the release of a film trailer critical of the Prophet Muhammed.
Instead, the hashtag became a way for many to critique Newsweek.
Sign up for our daily newsletter
Sign up for The Top of the World, delivered to your inbox every weekday morning.