Business, Economics and Jobs

Coca-Cola Digs in its Heels in Egyptian Market


An elderly Arab man tries the first Palestinian Coke productin Palestinian-ruled Ramallah August 1. The Palestinian producer of Coca Cola products began distributing soft drinks in the West Bank and Gaza on Saturday in Coke's first partnership with a private Palestinian firm. Coca Cola's Israeli bottler previously supplied the Palestinian market.



© Reuters Photographer / Reuters

The White House has brought more than 100 US executives and their staffs to Egypt this week with hopes of boosting American investment there.

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Among them is Hamish Banks, who directs communications for Coca-Cola's Middle East and North Africa unit.

Banks says despite political turmoil in Egypt, there's little antipathy for US brands like Coke.