Almost every single Johnson & Johnson product will be sold free of dangerous chemicals by 2015.
Johnson & Johnson, who had already promised to remove "chemicals of concern" from their line of baby products by the end of 2013, will also remove potential carcinogens and other dangerous chemicals from its adult products, the Associated Press reported.
"We want people to have complete peace of mind when they use our products," said Susan Nettesheim, vice president of product stewardship and toxicology for J&J's consumer health brands, speaking to AP.
According to PR Newswire, Johnson & Johnson also announced the launch of a new initiative to help consumers better understand exactly what the company is doing to make their products as safe as possible.
The initiative doesn't come a second too soon. Yesterday, Smithsonian magazine published a damning article about how triclosan, a common chemical found in most antibacterial products, can slow muscle function in both animals and humans.
Along with triclosan, possible carcinogens 1,4 disoxane and formaldehyde, and phthalates and parabens are getting the boot.
Since 2010, Johnson & Johnson has already reduced the number of products that contain formaldehyde by 33 percent and the products that contain 1,4 dioxane by 74 percent.
The Campaign for Safe Cosmetics lauds the company's moves, saying that Johnson & Johnson has got further than any other cosmetics company.