Lifestyle & Belief

Tanned mom action figure retails below $30


Patricia Krentcil, 44, of New Jersey faces child endangerment charges after authorities say she took her 5-year-old daughter to a tanning salon. The girl suffered a severe sunburn.


Essex County Sheriff's Department

Patricia Krentcil’s rise to fame – and infamy – is complete; she now has an action figure.

Herobuilders, a Connecticut-based toy company, is selling a doll modeled on the 44-year-old deeply tanned mother of four from New Jersey.

“We used that fantastic kind of orange look that some people get,” Herobuilders president Emil Vicale told Reuters.

The blond-haired doll, dressed in black pantsuit and platform shoes, sells for $29.95.

Krentcil first made headlines when her then 5-year-old daughter arrived at school with a sunburn bad enough the school nurse called police.

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Authorities allege Krentcil took the girl into a tanning bed, but she said her fair-skinned daughter burned while outside gardening.

She denies ever endangering her daughter.

“I’m in the booth, she’s in the room. That’s all there is to it,” Krentcil said after her arrest, according to MSNBC.

The uproar caught the attention of Saturday Night Live – which lampooned her in a recent episode – and other New Jersey tanning Salons.

More than 60 outlets in the tri-state area have banned Krentcil from their shops, the New York Post reported.

James Oliver said he ordered his 53 salons to refuse Krentcil.

“It’s very hard for these people who have these compulsive addictions to stop on their own,” he told the Post. “You really have to step in and say, ‘You shouldn’t be doing this.’”

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