The media put a new face to the Trayvon Martin case last week: Mark O'Mara, the red-haired lawyer representing George Zimmerman, the man charged with murdering Martin in February. O'Mara has worked as both a defense attorney and prosecutor for nearly 30 years and is incredibly media savvy. But what is he really like and how will he handle the emotionally-charged atmosphere that this trial is sure to bring with it? Kendall Coffey, a U.S. attorney based in Miami and author of "Spinning the Law - Cases in the Court of Public Opinion", explains how O'Mara will have to strategize both his defense and his media playbook if he wants to win the case.