Peeps aren't just for eating.
More than 400 million Peeps a year never make it in to anyone's tummy, Christian Science Monitor said.
Instead, the brightly colored marshmallow bunnies are often used to create elaborate diaromas that compete in a half dozen or so contests around the US.
This Easter season, Peeps became OccuPeepers, American musical characters and Prince William and Kate Middleton on their wedding day.
"Peeps, it seems, are a catalyst for creativity," said the Washington Post, which hosts one of the country's most popular Peeps competitions.
At Christian Science Monitor, no employee would actually admit to eating one of the fluffy marshmallow creatures.
Why would anyone? (Have you?)
The marshmallow bunnies are apparently tougher than they look. When stale, they can survive being thrown in boiling water, acetone and sulfuric acid, a study from Emory University in 1999 found.
It took Phenol, a protein-dissolving solvent that can kill humans, an hour to melt a Peep.