VIDEO: Stephen Colbert to explore run for President in South Carolina (he says)


On his TV show Thursday night, Stephen Colbert announced he would explore running for president in South Carolina.

Stephen Colbert Thursday night, on his popular Comedy Central show, announced he would form a committee to explore running for "President of the United States of South Carolina."

This isn't the first time Colbert has pondered a run for president by his conservative character. Back in 2008, he also made a halting, and, of course, unsuccessful run at the White House. This latest run, Colbert says, came in the wake of a Public Policy Polling poll that found that 5 percent of South Carolina voters would vote for Colbert in the upcoming primary — ahead of Jon Huntsman at 4 percent.

Of course, to explore a run for president, he had to dispose of his Super PAC, Americans for a Better Tomorrow, Tomorrow. He did that by transferring operations to Jon Stewart — and in the process exposing some of the bizarre weaknesses in campaign finance law surrounding Super PACs.

Colbert's Super PAC, as well as his disdain for Republican front-runner Mitt Romney, have been a recurring theme of his show in recent months. This latest maneuver will allow him to keep the gambit alive, at least as long as the South Carolina Primary, a week from Saturday.