The move is intended to boost the online presence of Rodong Sinmun, published by the Central Committee of the Workers' Party of Korea, and follows the paper’s ventures on Facebook, Twitter and YouTube.
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The English site is designed to “amplify the North’s voice outside its borders,” the Columbia Journalism Review reported, citing the South Korea Times.
Rodong Sinmun’s homepage carries photos and news about new leader Kim Jong Un, AFP reported, along with local political happenings, and plenty of criticism of South Korea.
Headlines seen by GlobalPost include “Lee Myung Bak Shrieks Before Fatal End,” (in which the South Korean President is described as a “traitor” whose “sinister aim is to bring down the DPRK“), “Dangerous War Hysteria of S. Korean Military,” and "Kim Jong Il's Feats for National Reunification Will Shine Forever" (the Dear Leader is referred to as a “rare illustrious commander” and “peerlessly great man.”)
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There are also articles on Kim Jong Il’s development of cinema art, a promise to publish a complete selection of the late Dear Leader’s “works” on his 70th birthday (he purportedly wrote thousands of novels and several full length operas) and an editorial section (mostly with stories declaring 2012 a year of “proud victory and prosperity,” in line with the “instructions” of Kim Jong Il).
South Korea’s Yonhap news agency, which monitors the North's media, said the English website had been launched on Tuesday.
North Korea used the internet to build up its propaganda efforts since Seoul accused Pyongyang of torpedoing a warship in 2010, in an attack that killed 46 people, AFP reported.
South Koreans are forbidden from accessing the North's websites under a national security law, while in the North, few citizens have access to the internet.