Lifestyle & Belief

Vermont based artist fights Chick-fil-A to use his slogan


The iconic Chick-fil-A cow toting the slogan.


Mike Zarrilli

A Vermont based fork artist trying to expand his home business selling shirts with the words "eat more kale" is ready to fight to protect his phrase from fast-food-chain Chick-fil-A, who owns the trademark to the phrase "eat mor chikin."

Bo Muller-Moore, who uses a hand silkscreen machine to apply his phrase, claims "eat more kale" is simply an expression of the benefits of local agriculture. However, his effort to protect his business from copycats drew the attention of Chick-fil-A.

Chick-fil-A, an Atlanta-based fast food chain uses ads with images of cows displaying the misspelled phrase "eat mor chikin."

A lawyer for Chick-fil-A said that Muller-Moore's effort "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value," said in a letter, the Associated Press reported

The company says “Eat More” — whether it’s chicken, kale or anything else — is part of its trademark, Radio Boston reported.

The letter, dated Oct 4th, ordered Muller-Moore to stop using the phrase and turn over his website,, to Chick-fil-A.
But Muller-Moore says he won't do that.

"Our plan is to not back down. This feels like David versus Goliath. I know what it's like to protect what's yours in business," he said, according to the AP.