Business, Finance & Economics

Nando's chicken ad enrages Mugabe militants


Zimbabwe's President Robert Mugabe has been angered by a satirical television advertisement by Nando's chicken. Here Mugabe greets local chiefs at Zimplats mine, outside Harare, on October 13, 2011, where he launched a community ownership trust.


Jekesai Njikizana

NAIROBI, Kenya — A television advertisement in which a lonely Robert Mugabe is seen sitting alone at a banquet table daydreaming about the good ol’ days with buddies Muammar Gaddafi, Saddam Hussein and others has upset one of his numerous blindly supportive and quick-to-anger youth groups.

Jimu Kunaka, head of militant group Chipangano, has called for a boycott of Nando’s quick-serve chicken restaurants in protest at the "Last Dictator Standing" advert produced by the South African franchise of the global restaurant chain.

The call to boycott is faulty on two counts. Firstly, Nando’s franchises are independent meaning the unfortunate owners of the Zimbabwe chain have no say over how the South African owners choose to advertise their wares. Kunaka needs to choose his enemies more carefully.

But secondly — and more fundamentally — it shows a total lack of humor.

In the end though it is Kunaka and his fellow Mugabe loyalists who will lose out: Nando’s peri-peri chicken is really tasty.