Business, Finance & Economics

Viral Video of the Day: The Canal Plus bear

Viva la France!

Or, at least, viva la advertising team behind this new Canal Plus TV spot, which lives by the old advertising axiom: when in doubt, feature a walking and talking bear.

What's the story here?

Canal Plus — the French pay TV channel — wanted to find a creative way to highlight its cinema offerings.

Here's what they came up with:

Hat tip: BuzzFeed.

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