Radiohead is famous for for pushing the envelope in music, even as the band sells millions of records. But in recent years the group has also taken a hard look at the music industry itself, and made some very public bids for new ways for major bands to interact with fans in the music marketplace. The latest of these moves comes today, as the band releases its seventh proper studio album "The King of Limbs" directly to the masses. Fans can choose from four options, from a $10 digital download to a $53 custom package, including clear vinyl records and over 600 pieces of artwork. Are their efforts revolutionary, or run-of-the-mill? To help answer these questions is Eduardo Porter, author of the book "The Price of Everything: Solving the Mystery of Why We Pay What We Do"