Fishphone.org: no more fishing around for ocean-friendly dining information

Making environmentally friendly dining decisions can be a challenging and cumbersome proposition. When it comes to responsibly choosing fish, it just got easier with the development of a phone-friendly service, Fish Phone, that advises you on the sustainability of your fish of choice.
Guest: Dane Klinger, co-creator of Fishphone.org, and Stephen Dubner, co-author of the Freakonomics book and blog