(Tell us about the atmosphere when Michael Phelps collected his fourth and fifth gold medals today?) It was fantastic, the Chinese had been noisy about swimming and the Americans obviously were as well. To get a sense of what Phelps is doing, it's fantastic. (You've also written about a future Olympic event, competitive shopping. You've been the official Olympic merchandise store�what was it like?) You can buy scores and scores of paraphernalia there, it's remarkable.

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