Yet another search engine, Cuil (Gaelic for "knowledge"), is taking aim at Google. In true Freudian fashion, the upstart is the brainchild of former Google engineers who claim that Cuil will offer broader, faster searches, without recording information about what you search and when. Three features of Cuil that distinguish it from Google: (1) Cuil has a different kind of interface (2) Cuil uses a different search algorithm (analyzes language rather than popularity) (3) Cuil does not depend on data collection for an effective search. Guest: Siva Vaidhyanathan, associate professor of Media Studies and Law at University of Virginia. He is writing a book, ?The Googlization of Everything."