Cricket is king in Pakistan, but one downtrodden neighborhood is mad for soccer — and the Brazilian national team. Lyari has produced some of Pakistan's biggest soccer stars, and its residents feel a special kinship with the World Cup host country.
This year's World Cup has brought fandom and ad-dom together in a way never before seen before. Companies have created a barrage of commercials that are more similar to action-packed movies than what you might see in your nightly sitcoms.
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