The story behind Chanel No. 5 is complex, in which an icon of fashion fraternized with fascists to try to eliminate her Jewish partners.
Mad Men has long been lauded for the way its transported the audience back to the 1960s. At the start, it showed that its characters weren't ready for the changes that were in store. In the season that just ended, author Tom Fitzgerald says the costumes don't just reflect states of mind, but individual plot elements.
In the movies, blonde is more than just a hair color: it's a moral judgment.