The "Tag Challenge" is a worldwide social media contest in which five people play the role of "thieves" who must be found and photographed. The thieves are spread across five different American and European cities. Contestants have 28 hours to find all five for a chance to win $5,000.
Is there a place for long-form journalism among the blogs and the tweets, the Tumblers and the YouTubes? It was this very question that inspired Evan Ratliff, a freelance writer for Wired, The New Yorker, and National Geographic to create The Atavist.
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