People wear face masks in in Beijing while walking outside near a Huawei store.


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Professor Michele Gelfand uses “tight” and “loose” to categorize various societies around the globe based on the strength of social norms and applies this to what we can learn about the range of pandemic responses around the world.

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People wear protective face masks as they walk near a Huawei store in a shopping complex after an outbreak of the coronavirus disease (COVID-19) in Beijing, China, July 17, 2020. 


Thomas Peter/Reuters

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