President John F. Kennedy and first lady Jackie, are seated with Lady Bird and Vice President Lyndon Johnson at League of Latin American Citizen's (LULAC) dinner in Houston, Nov. 21, 1963.

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In his 1960 bid for the White House, John F. Kennedy's presidential campaign wooed Latinos, who were largely ignored by other candidates. He was early in recognizing Latino voters as a growing force in American politics.

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President John F. Kennedy and first lady Jackie, are seated with Lady Bird and Vice President Lyndon Johnson at League of Latin American Citizen's (LULAC) dinner in Houston, Nov. 21, 1963.

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Ted Rozumaiski/Houston Chronicle via Associated Press

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