Unilever rebrands its Fair & Lovely skin-lightening cream

Monday, June 29, 2020 - 6:29pm

https://www.podtrac.com/pts/redirect.mp3/dovetail.prxu.org/300/c495a4e3-c928-4ed0-a0bf-0f6c97ae39ee/2020_0629_04.mp3

Consumer giant Unilever announced it will rebrand its bestselling skin-lightening cream, Fair & Lovely, by dropping the word "fair" from its name. It will also remove words such as “fair/fairness,” “white/whitening” and “light/lightening” from its branding and packaging. Unilever and its Indian subsidiary, Hindustan Unilever, have faced backlash for promoting colorism, or discrimination against people with darker skin tones. Mumbai-based documentarian Richa Sanwal has been familiar with the Fair & Lovely cream — and colorism — since she was a child growing up in India.